Coffee Shop Logo & Brand Direction
Third Space
This was a project for a coffee shop focused on offering a community space through their seating area. The “third space” is the idea of a safe place that is a new option: neither home nor work.
Scope of Work Logo and Brand Direction
Exploring Logo Possibilities
Finding Direction
With minimal direction, I explored three distinct logo directions—creative and playful, urban sophistication, and a street art–meets–museum aesthetic, which ultimately became the chosen direction.
Logo Exploration
Final Logo Options
Final Stylescape and Logo Options
Street Art Museum
The Approved Stylescape