Chimney Repair Logo & Brand Guide
Ashland Chimney Doctor
A local repair mason helping restore the timeless building of Ashland County.
Scope of Work Starter Brand Kit
Developing the Logo
Small Town Inspiration
The owner wanted something as a tribute to his home base of Ashland, Ohio. The archway welcoming folks into their downtown was the inspiration we were looking for. Imitating the curved text and style, I also gave two options for the logo mark.
Classy Stylescape Option
Logo Exploration
Final Brand Identity and Logo
Bringing It Together
The final Farmstead Kitchen stylescape blended certain styles from both options, creating a “rust-belt boutique” aesthetic. None of the first logo options were hitting, so we finally settled on a minimalist logo that was completed by the branding.
The Approved Stylescape