Warm, friendly branding for Ashland bakery including brand guide and packaging

Local Bakery Logo & Brand Guide

The Farmstead Kitchen

A home bakery focused on creating core memories around great food with family and friends

Scope of Work Starter Brand Kit

Developing the Brand Strategy

Starting Fresh

The Farmstead Kitchen had no branding or style — just the name and some delicious baked goods. The owner’s vision was to create a style that felt timeless and based on heritage, just as the name was based on their family’s farmstead. After discussing direction, mood, and style, I presented two options that captured the main aspects of what the bakery should encapsulate.

Classy Stylescape Option

Industrial Stylescape Option

Logo Exploration

Final Brand Identity and Logo

Bringing It Together

The final Farmstead Kitchen stylescape blended certain styles from both options, creating a “rust-belt boutique” aesthetic. None of the first logo options were hitting, so we finally settled on a minimalist logo that was completed by the branding.

The Approved Stylescape

Final Logo System