Local Bakery Logo & Brand Guide
The Farmstead Kitchen
A home bakery focused on creating core memories around great food with family and friends
Scope of Work Starter Brand Kit
Developing the Brand Strategy
Starting Fresh
The Farmstead Kitchen had no branding or style — just the name and some delicious baked goods. The owner’s vision was to create a style that felt timeless and based on heritage, just as the name was based on their family’s farmstead. After discussing direction, mood, and style, I presented two options that captured the main aspects of what the bakery should encapsulate.
Classy Stylescape Option
Industrial Stylescape Option
Logo Exploration
Final Brand Identity and Logo
Bringing It Together
The final Farmstead Kitchen stylescape blended certain styles from both options, creating a “rust-belt boutique” aesthetic. None of the first logo options were hitting, so we finally settled on a minimalist logo that was completed by the branding.
The Approved Stylescape